DOLCE FAR NIENTE. Collaboration with influencer Julia Yermolaeva.
Yulia Ermolaeva, entrepreneur and author of the YOURSTYLEMOOD blog, presents a collaboration with the Ukrainian knitted clothing brand KNITEL - a capsule collection for the cold season.
The main inspiration of the capsule was Italy - a country that Julia considers her second home after Ukraine. According to the blogger, during last year's lockdown, she most of all missed the trip to this country. Now that borders are opening and there is an opportunity to visit your favorite places again, there is a request for comfortable and beautiful clothes for travel. This is what became the main mission of the collaboration - to create a capsule of stylish, but at the same time warm outfits, ideal both for traveling in the cold season and for a comfortable life in the city during this period.
The KNITEL x YOURSTYLEMOOD collection features ten pieces that can be divided into separate sets based on the name. Moreover, each item is self-sufficient and can be combined both with other elements of the capsule and with clothes from everyday wardrobe. For example, the Milano top and skirt are perfectly complemented by the Donna cardigan, while the Donna trousers can be worn with the Follia mini dress. The capsule also contains a set of a midi skirt and a cropped Spiga sweater, a Como maxi dress, as well as mitt-like sleeves and a Verona tote bag. Each capsule product is called an Italian word so that you can instantly mentally transport yourself to your favorite places in Italy.
“We wanted to create a comfortable capsule that would easily fit into any wardrobe. But I think that our main task was to create a collection in which all things would be combined with each other. And I think we did a great job with this task. " - Natalia Knitel, creator of the KNITEL brand
All items are made from a mix of merino wool and acrylic, and the color palette consists of deep expensive shades: sandy Sabbia, bright Indaco blue, Celeste sky blue, Ravanello maroon and Oro scuro dark copper.
“I have long been a client of the brand and an admirer of the quality of their things, so I had no doubts about a partner for collaboration. For over a year we have been hatching this idea, looking for and choosing colors, developing and approving models. As a result, we have created a capsule of clothes with a perfect cut and correct fit, with good yarn in the composition, ”Yulia Ermolaeva comments on the collection.